Case Study: Gee Bryant, Founder
Personal Fitness
From founder-led grind to $1.2M in 3 months, team-driven
Fracture (Before)
Revenue inconsistent, not scaling with potential.
Founder still central to sales, delivery, and strategy.
Growth efforts reactive and heavy on hustle.
No clear system to let the team carry the standard.
Intervention (Pilot + Build)
Extracted Gee’s brand voice, values, and core philosophy into structured messaging.
Rebuilt scripts, offers, and funnel for resonance instead of noise.
Introduced and trained a sales team to carry his standards.
Installed SOPs and operational rhythms.
Anchored growth in systems, not hustle — keeping authenticity intact.
Proof Metrics (90 days → 6 months)
Metric
Before
After
Change
Revenue
Plateaued under $100K/month
$1.2M in 3 months
↑ 12x
Founder Dependence
High (sales + delivery founder-led)
Low (sales team + SOPs)
↓
Escalations
Frequent (team leaned back on Gee)
Minimal
↓
Delivery Quality
Founder-reliant, inconsistent
Team-owned, steady or higher
↑
Evidence Snapshots
Quote: “The systems finally allowed my team to run it like me — without me.”
Before/After: Hustle-led growth → structured rhythm with steady conversion.
Rhythm restored: Business scaling with congruence, not grind
Outcome (After)
Business scaled to $1.2M in just 3 months.
Team carrying operations confidently.
Delivery quality steady, client results consistent.
Founder freed to lead from vision instead of grind.
Lessons Learned
Hustle can spark growth, but structure sustains it.
Independence creates scale without compromising authenticity.
Congruence compounds faster than urgency.
Next Step:
Want to see where independence can be proven in your business?
Case Study: Gee Bryant, Founder
Personal Fitness
From founder-led grind to $1.2M in 3 months, team-driven
Fracture (Before)
Revenue inconsistent, not scaling with potential.
Founder still central to sales, delivery, and strategy.
Growth efforts reactive and heavy on hustle.
No clear system to let the team carry the standard.
Intervention (Pilot + Build)
Extracted Gee’s brand voice, values, and core philosophy into structured messaging.
Rebuilt scripts, offers, and funnel for resonance instead of noise.
Introduced and trained a sales team to carry his standards.
Installed SOPs and operational rhythms.
Anchored growth in systems, not hustle — keeping authenticity intact.
Proof Metrics (90 days → 6 months)
Metric
Before
After
Change
Revenue
Plateaued under $100K/month
$1.2M in 3 months
↑ 12x
Founder Dependence
High (sales + delivery founder-led)
Low (sales team + SOPs)
↓
Escalations
Frequent (team leaned back on Gee)
Minimal
↓
Delivery Quality
Founder-reliant, inconsistent
Team-owned, steady or higher
↑
Evidence Snapshots
Quote: “The systems finally allowed my team to run it like me — without me.”
Before/After: Hustle-led growth → structured rhythm with steady conversion.
Rhythm restored: Business scaling with congruence, not grind
Outcome (After)
Business scaled to $1.2M in just 3 months.
Team carrying operations confidently.
Delivery quality steady, client results consistent.
Founder freed to lead from vision instead of grind.
Lessons Learned
Hustle can spark growth, but structure sustains it.
Independence creates scale without compromising authenticity.
Congruence compounds faster than urgency.
Next Step:
Want to see where independence can be proven in your business?
Case Study: Gee Bryant, Founder
Personal Fitness
From founder-led grind to $1.2M in 3 months, team-driven
Fracture (Before)
Revenue inconsistent, not scaling with potential.
Founder still central to sales, delivery, and strategy.
Growth efforts reactive and heavy on hustle.
No clear system to let the team carry the standard.
Intervention (Pilot + Build)
Extracted Gee’s brand voice, values, and core philosophy into structured messaging.
Rebuilt scripts, offers, and funnel for resonance instead of noise.
Introduced and trained a sales team to carry his standards.
Installed SOPs and operational rhythms.
Anchored growth in systems, not hustle — keeping authenticity intact.
Proof Metrics (90 days → 6 months)
Metric
Before
After
Change
Revenue
Plateaued under $100K/month
$1.2M in 3 months
↑ 12x
Founder Dependence
High (sales + delivery founder-led)
Low (sales team + SOPs)
↓
Escalations
Frequent (team leaned back on Gee)
Minimal
↓
Delivery Quality
Founder-reliant, inconsistent
Team-owned, steady or higher
↑
Evidence Snapshots
Quote: “The systems finally allowed my team to run it like me — without me.”
Before/After: Hustle-led growth → structured rhythm with steady conversion.
Rhythm restored: Business scaling with congruence, not grind
Outcome (After)
Business scaled to $1.2M in just 3 months.
Team carrying operations confidently.
Delivery quality steady, client results consistent.
Founder freed to lead from vision instead of grind.
Lessons Learned
Hustle can spark growth, but structure sustains it.
Independence creates scale without compromising authenticity.
Congruence compounds faster than urgency.
Next Step:
Want to see where independence can be proven in your business?